One Year Vision
ten Year Vision
One Year
With some luck, our one year plan is conceivable. It’s a stretch, but doable. It’s a plan with a road map.
Podcast - “Me to We”
We will 10x the Podcast reach through improved content and making it less dependent on Josh and more dependent on a group of personalities.
Events - more + Better
In 2025 Open Range Races will execute a the 3rd Annual Salt Lake Trail Races in partnership with Path Projects. Also, we will announce a new race for Salt Lake County on for fall 2025.
Wylder App
We’ve been developing and beta testing concepts for a new mobile app called Wylder for almost two years now and we are set to release v1.0 2025q1 and v2.0 prior to year end.
Wylder v1.0 helps you host and/or find run clubs and runs.
Robie House
Robie House is a media concept that we will test at WSER 2025. Think College Gameday or Inside the NBA but for running. We are putting together an incredible team of talent and operators to pull of an ambitious event.
Apparel
Borderlands had a great year of selling apparel last year but after Josh moved to France, it became untenable. In 2025, Borderlands is looking for a non-tech apparel company to join on an equity level.
Ten Year
Our 10 year plan shows you were our head and heart are right now. Everything is leading to this wild ambition: