Borderlands Family Meeting: 3 Year Anniversary

In this special episode celebrating the three-year anniversary of Borderlands, I reflect on the journey of building a community around trail running.

I emphasize the importance of inclusivity in the sport, focusing on the heart of trail running rather than great performances.

I also introduce the Wylder app as a tool for fostering community among runners and discusses the challenges of monetization and brand partnerships.


  • The heart of trail running is about participation, not competition.

  • Wylder app aims to connect runners and build community.

  • Brand partnerships can alter the authenticity of the message.

  • Gratitude is expressed for the support from the Borderlands family.

  • Future plans include expanding real-life community connections.


Wylder for iOS - https://apps.apple.com/us/app/wylder-...

Android coming very soon.

  • 00:00 Celebrating Three Years of Borderlands

  • 02:54 The Heart of Trail Running

  • 05:43 Building Community Through Wylder

  • 11:12 Monetization and Brand Partnerships

  • 17:10 Future Plans and Community Engagement


Josh Rosenthal

Josh is the founder of Borderlands, WYlder, Open range Races, Outrider Running League, and Robie House Media.

https://Borderlands.cc
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