How Many TRAIL RUNNERS Are There?
We’ve heard about the explosive growth in trail running.
Mikey Yablong of Dartmouth University co-authored (with Tom Matlack) a study on the industry that not everyone agrees with. He joined me on today's episode to dig into the findings.
The easiest demographics to grab are the ones related to trail races, but how many of the trail runners actually run races? I think the daily 1 to 3 mile trail runners are getting lost in the race demographics.
Regardless, this report could inspire the imaginations of entrepreneurs to build and create in different ways for our growing industry.
(Also, assessing the Total Addressable Market of trail running hasn't been easy for me and kudos to anyone trying to do it.)
Live now.
