Mike Kratzer Runs Paris


I caught up with Mike Kratzer at Paris Fashion Week, which is quickly becoming a key event for the running industry as running apparel edges into urban fashion.

I get it—some of you might not love this.

I understand why.

It’s not what drew many of us to running in the first place.

But living in Paris, I decided to give it a shot, and I’m glad I did.

At its heart, running fashion is still about the deeper conversation: how we run, why we run, and what it means to us.

For many, niche running brands aren’t just about the gear—they’re about connection. They help people find others who share their identity. In practical terms, they’re a gateway to friendships.

Mike currently runs with New Balance, and regardless of the specifics of that partnership, they’re getting an incredible deal.

He’s one of the most genuine and generous ambassadors of the sport—committed to doing things his way and encouraging others to do the same.


---- Partners ----

Naked Sports Innovations - the worlds best hydration belt

TMRW Coffee - Code Borderlands for 20% off

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

----

Borderlands.cc

----

Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Josh Rosenthal

Beard VHS quinoa irony. Plaid schlitz deep v, blue bottle beard hot chicken heirloom asymmetrical. Leggings butcher try-hard mlkshk ramps.

La Barba Coffee • Sealevel Insights • Seabird • Yoko • Creek Tea • Vintage Mixer

https://labarbacoffee.com
Previous
Previous

Trail Running Sacrificed Stian Angermund for the illusion of Clean Sport.

Next
Next

Race Pricing: Follow Up + Feedback, Swag Bags, Belt Buckles